CLIENT - IN-HOUSE FOR AUDIO NETWORK
ROLE - HEAD OF GLOBAL CAMPAIGN MARKETING

A World of Music

IN BRIEF

A core-region initiative aimed at elevating Audio Network's brand perception across key markets: UK, Nordics, US, France, DACH, and APAC. The campaign targeted high-value clients within Advertising and VIP TV segments, including Creative Directors, Heads of Production, and Editors.

APPROACH

Launched in Q2 with an initial 8-week cycle starting May 10th, the “Discover a World of Music” campaign focused on validating Audio Network's market leadership by emphasizing the authenticity and quality of its music, produced by world-class artists and composers. Our approach included:

• Crafting messaging and visuals that directly resonated with the Advertising and VIP TV audience, ensuring relevance in tone and appeal.
• Highlighting key product and service value propositions, including the superior quality, flexibility, and range of the music catalogue.
• Establishing clear connections between the Audio Network catalogue and digital service providers (DSPs) to reinforce our position as a go-to partner for music solutions.

RESULTS

The campaign achieved significant impact in enhancing brand perception across multiple markets:

• Increased brand awareness and affinity, with an average +20 Net Promoter Score (NPS) improvement across all key audience segments.
• A 62% uplift in active users through a data-driven, personalized marketing strategy, serving tailored content to high-value prospects.
• Solidified Audio Network’s position as a trusted, high-quality music provider, strengthening relationships with key players in Advertising and VIP TV.

This campaign established a solid foundation for future growth, improving brand visibility and client engagement in strategically important regions.