CLIENT - IN-HOUSE FOR AUDIO NETWORK
ROLE - HEAD OF GLOBAL CAMPAIGN MARKETING 

Your Expert Music Partner

IN BRIEF

A multi-territory marketing campaign targeting new clients in the branded content and enterprise sectors. The goal was to increase awareness through integrated marketing efforts while supporting large-scale prospecting activities.

APPROACH

The campaign ran throughout 2024 across core regions, utilizing a comprehensive 360-degree approach. Key actions included:The campaign ran throughout 2024 across core regions, utilizing a comprehensive 360-degree approach. Key actions included:

• Targeted activations at sector-relevant events, amplified digitally to broaden reach and engagement.
• AI-driven prospecting, optimizing funnels through the development of automated lead nurturing sequences.
• Sector-specific marketing strategies leveraging digital, print, and affiliate channels.
• Creation of a versatile asset suite enabling sales teams to adapt to varying prospect journeys and demands.

The campaign was designed with a semi-evergreen strategy, structured for an initial 18-month rollout.

RESULTS

Lead volume increased by an impressive 800% due to strategic AI-driven prospecting. Automated lead nurturing sequences freed up critical resources, allowing the sales team to focus on high-impact client engagements. The campaign drove multi-market awareness, yielding a +2% increase in lead conversion and a +6% uplift in new account conversion year-over-year across all core regions.

+800%

increase in Lead volume

+2%

increase in Lead Conversion

+6%

increase in New Account conversion