CLIENT - GROSVENOR GROUP FOR UNDERSCORE
ROLE - CREATIVE BRAND MANAGER

Grosvenor Group

IN BRIEF

Connecting a 343 year old institution to its VIP clients, in the digital age.

Grosvenor Group, a leading privately owned property business operating in over 60 cities worldwide, sought to enhance its service offering by entering the digital space. The objective was to provide high-tier clients with an exceptional property investment experience.

APPROACH

Developed a dedicated VIP client management app featuring push notifications, comprehensive CRM capabilities, and direct messaging. The focus was on delivering an unparalleled customer experience (CX) and user experience (UX) that aligned with Grosvenor’s esteemed market position.

RESULTS

The app facilitated seamless communication between Grosvenor teams and clients, enabling efficient sharing of information regarding their £11 billion property portfolio, significantly enhancing client engagement and satisfaction.