CLIENT - FOOTBALL RADAR FOR UNDERSCORE
ROLE - CREATIVE BRAND MANAGER

Football Radar

IN BRIEF

To assist Football Radar in effectively communicating their innovative approach to football betting advice, challenging conventional norms within the industry.

APPROACH

A compelling narrative titled “We’re Changing the Game” was developed and implemented across all platforms, including the website and sales presentations. This unified messaging aimed to enhance brand recognition and resonate with the target audience.

RESULTS

The campaign successfully increased brand visibility, leading to a notable rise in website traffic and engagement metrics. Opportunities to grow the business in its intended direction rose significantly, reflecting the effectiveness of the new narrative in attracting and retaining customers.